Initially Tepid about AI. Didn’t want to upset their base like Adobe was (seemingly) doing. Look at that year’s Figcon for evidence. The keynote led with the new Figma, front loaded anything. He quickly moved past it and spent 90% of the rest of the time on non-consequential features.

Then that AI feature they highlighted was pulled off production because it was cloning iOS.

The AI heavy product dump we just got are lessons from that time.