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They don't know, from my personal observations. Sometimes I think that they to be required to label the "buy" button as something else other then buy.


Even worse is that Big Media uses the very same misleading words in their advertisements, and that reinforces the consumer misconception of ownership.

How many times have you heard the announcer on a tv ad say "Own it on Blu-Ray or DVD now"? So much for truth in advertising.


You do own DVDs and Blu-rays. The problem is with the other stuff.


You own the right to watch that film in the privacy of your own home.




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