Yes, profit depends on scale. But far from everything sells in millons of units, and scale is not everything. Mobile base stations sells i thousands and sometimes benefit from ASICs. But the ability to adapt the base station due to regional requirements and support several generations of systems with one design makes FPGAs very attractive. So in this case, the scale make FPGAs a better fit.
With a 90% to 95% reduction in performance [0], I'd be interested to know when these "generational" upgrades are worth the hit, since it seems like you're already going back a few generations.
I'll admit I'm not familiar with the processing requirements of basestations, but the prospect of mass-produced FPGA baseband hardware still seems dubious to me, and I can't find conclusive evidence it being used, only suggestions that it might be useful (going back at least 20 years). Feel free to share more info.
