It worked until now for, what, 20 years? And it worked very well, check Google stock.
Don't be afraid, they have calculated people not paying into the strategy.
And it wont stop working because you wont pay Google extra money. But it will become worse for most of people, including you, if you set yourself into position of slave and pay, confirming their theory that they can exploit you so much more.
Btw, did you check the link? You should really learn from it.