That's not how it works at societal level. The social structure is funnelling people to some mind-time eater. The fact that it's labeled free doesn't matter much. There is nothing as free content consumption, because people necessarily need to pay with time and attention they allocate to access it, not even mentioning all the extra burden like acquiring access to the device/platform/seat/whatever without which there is no way one is going to be spectator of anything.

One can always pay more attention at the continuous flow of local events that cosmos provide to self, instead of whatever other humans wish they would focus on.