> A lot of the big ad networks right now instead rely heavily on geo-data
How does this work in today's age where ISPs normally will have at least one level of NATing with ipv4. And given ipv6 with prefix delegation is still far away this should continue to be very imprecise?
Not sure about US, but Indian ISPs are doing this already to conserve IP space given huge userbase. In theory it would work similar to how a NAT gateway works for outbound communication. Skan + geo would be hard nut to crack in India.
In UK I'm now on FTTP but even on ADSL the house would have an IP address that normally stayed constant until a router reboot. This seems to be pretty common in the UK. Probably on cable internet (and on mobile ofc) you get NAT-ed but I've never had that.
It still works because those CGNAT shared IPs still vaguely correspond to a certain geography. It won't be accurate enough to target a specific home, but still accurate enough to target a specific neighborhood, for instance.
Assuming an ext-IP (60k ports) can easily represent 100 household if we statically assign ports. Given CGNAT with dynamic port allocation this can easily go up to 5x? That's wildly inaccurate given the core problem is to "target" a small set of users which is based on this geo info. Not sure how well this elephant sits in a room full of engineers solving this specific targeting problem.
Billboards are still among the most effective forms of advertising in terms of efficiency. You don’t need to be very close. I see myself popping up probably 10 miles from where I’m actually at, but the businesses aren’t that inaccessible.
How does this work in today's age where ISPs normally will have at least one level of NATing with ipv4. And given ipv6 with prefix delegation is still far away this should continue to be very imprecise?