Agree with you Chuck. That's exactly the point made in Startup Principles: http://startupframework.tumblr.com/post/25124056077/startup-... That companies like Google, RIM and 3M take the world by storm by solving real pressure/pain points of customers in a small and disruptive way. There is no overnight success as a case study on 3M concludes: http://brownieinmotion.ca/3m.html