They're not stars at all. They've gained popularity among Asian Americans - no surprise there, K-pop is a pan-Asian phenomenon, and as recent immigrants, many Asian Americans have strong ties to their home countries' cultures.
But among those who are American through and through? Nothing.
> Pretty sure the answer to this question was in the part you didn't quote.
Pretty sure it wasn't. Snoop Dogg isn't some kind of control you can use for assessing the popularity over time of K-pop artists. If he's decreased in popularity, then it would appear as if they've increased, when in reality the increase was relative. In any case, past trends are not a solid indication of the future. K-pop's popularity in the US will probably plateau once the Asian American audience has been saturated.
The 'failure' we're talking about is contingent on some level of expectations. I didn't expect them to be stars. They are more notable then I would have expected given the history of Jpop and Cpop and Bollywood etc. in America. Obviously you're expectations of success were much higher so you can flatly declare them as failures.
"Snoop Dogg isn't some kind of control you can use for assessing the popularity over time of K-pop artists."
No one has suggested that is the case. Have mercy on the straw men, they've got kids to feed.
"K-pop's popularity in the US will probably plateau once the Asian American audience has been saturated."
I've seen conventional wisdom like this before. It's always supremely confident and sometimes it's right but just as often wrong. Anime was supposed to be a niche forever but DBZ is a part of every American kids upbringing now.
They're not stars at all. They've gained popularity among Asian Americans - no surprise there, K-pop is a pan-Asian phenomenon, and as recent immigrants, many Asian Americans have strong ties to their home countries' cultures.
But among those who are American through and through? Nothing.
> Pretty sure the answer to this question was in the part you didn't quote.
Pretty sure it wasn't. Snoop Dogg isn't some kind of control you can use for assessing the popularity over time of K-pop artists. If he's decreased in popularity, then it would appear as if they've increased, when in reality the increase was relative. In any case, past trends are not a solid indication of the future. K-pop's popularity in the US will probably plateau once the Asian American audience has been saturated.