uhm, maybe no... data-drive in UX means sliding towards the lowest common denominator, optimizing at first for the dumbest user, then later giving in to dark patterns and quasi-scamming

there's room for creativity in UX, lots, just not at the "how does the texture of a button feel and flow" - need to move HIGHER level, towards eg thinking of experience minimizing cognitive load, increasing synergy and augmentation ppotential etc etc ...the ceiling is waaaay higher than most UX ppl think