Why do you view Apple TV as a disaster? I don't own any Apple devices other than an Apple TV, since IMO it's better than basically all of the alternatives: it has no ads and it's extremely fast.
I always find this take amusing, because there are ads. They're just for Apple services and they do a better job of blending in.
Case in point, the largest screen in the lead image in the linked article does nothing to showcase this new UI, but it does promote Fountain of Youth, a show on Apple TV.
These are ads. How much money would Paramount+ pay to have such a “preview” shown to Apple TV users? Whatever this number is it is certainly much larger than $0. Therefore it is an ad.
No, not quite. "Content previews", not "ads". A distinction with a difference.
When you 'hover' over an app on an Apple's tvOS, the app populates that preview section with whatever content it wants. In the linked article's screenshot, the Apple TV app is being hovered over, so the 'preview' section is populated with content from Apple TV.
If the user swiped right, to hover over the Arcade app, that preview would change to show some Arcade game. Hover over Netflix, Max, Hulu, Spotify apps, and you'll get content previews from them.
So yes, they are "ads", in a hyper-literal sense, but not strictly, not facilitated by the operating system, and not in any way that matters.
Product placement in movies and tv shows are ads. Product placement on Apple TV are ads. Previews for new movies at a movie theater are ads. We live in a society where filling up your car with gas subjects you to ads. They are everywhere. We are so inundated with ads that people think what Apple does are not ads.
Okay, to fit this definition of content previews for an app when hovering on that specific app as an ad: I like that my Apple TV does not show ads for apps I don't explicitly select in the UI, unlike almost every competing device which shows intrusive ads for unrelated stuff that I haven't selected in the UI, and may not even have installed or subscribed to. (I also like that it's the lowest latency streaming box.)
Apple TV is AFAIK the best device in its category.
I also think your definition is overly broad and doesn't reflect what an "ad" is. For example, if Apple cut the feature from iOS that allowed you to control your music from your lock screen, Spotify would also be willing to pay Apple to be able to control specifically Spotify from your lock screen. Does that mean "being able to control music from your lock screen" is an ad for Spotify? No. Does iOS allowing app-specific widgets on the homescreen count as ads, since if it didn't exist, companies would be willing to pay to be on people's homescreens? No, widgets are not by definition ads (even if some widgets may be ads!). Similarly, the Apple TV OS providing the ability for installed apps to show interactive app-specific UI on hover (i.e. the user has chosen to interact with this app, or has chosen it as their primary app in the OS), does not mean the OS itself has ads.
No, dude. What Apple is doing is providing an API [0] that app developers can do whatever the hell they want with. Apple is delivering ads in the same way that your web browser is (giving other people a blank canvas to draw on).
I get the crux of what you're saying -- the Apple TV homepage has a giant ad banner at the top; just another billboard in a world covered by them.
What I dislike about internet discussions is that we've gone back and forth over pedantic definitions of what "ads" are, rather than discussing your more interesting meta-point.
People say Apple has not innovated much lately but they’ve innovated in the advertising space. They have just enough services and products to make it worthwhile for them to covertly advertise them to their customers. They don’t feel like ads and it seems natural the way they do it. To me it is quite clever. I never noticed it until it was pointed out to me.
The OS does not have ads. Some apps can contain ads. This is in stark contrast to other streaming box OSes, which contain ads built into the OS and have apps that have ads in them.
Nobody is claiming otherwise. They’re just pointing out that this isn’t what people are asking about when they ask if it has ads. You, like GGP, are being pedantic.
There are pre-installed apps like Apple Fitness+. When you scroll over that app the top part - maybe 1/4 of the screen - is a picture of a workout. This is an ad for Apple Fitness+. Similarly if you use the Apple TV app you’ll see an ad for Apple TV+ shows.
I don't think a preview of the app, that displays only when you select that app in the UI, really qualifies as an "ad."
If you do, I suppose what I would amend my statement to is: it doesn't show ads for apps I don't explicitly select in the UI. Either way, that's much better than most competing products... And it's incredibly fast, with the lowest latency of any streaming device.
I don't like Apple's locked ecosystem, and avoid most of their products. But the Apple TV is just head and shoulders above anything else on the market, so I own one and am quite satisfied with it.
You didn’t select to have Apple Fitness+ pre installed on the Apple TV and have placed in such a way that you will scroll over it occasionally.
They made it so almost everyone uses the Apple TV app for at least some viewing and there you get ads for Apple TV+ shows and their suggestions include shows that require a subscription to a service you may not already have. Or the suggestion will sometimes require a rental or purchase through the iTunes Store. These are ads.
I can place the Apple Fitness+ app wherever I want, and can place it last in the list such that I never scroll over it. In fact, this is exactly what I do, since I don't use it. Thus, I never see any app-specific UI from it. I don't think hovering on an app, and seeing app-specific UI from that app, is an ad; it's just app-specific UI. Some apps may use that to show ads, but that doesn't mean the OS has ads, and you are free to not use apps that do that.
I have no idea what you mean by "they made it so almost everyone uses the Apple TV app." You mean, they made an app that many people like, and that app has ads in it (but not the OS)? That doesn't mean the OS has ads.
Personally, I never use the Apple TV app: I use Netflix, Crunchyroll, HBO Max, and the Criterion Collection apps. And I never see what I would consider to be ads in the OS, and I never see content previews for apps I don't use.
If you mean "some apps have ads in them," that is true. What I mean is the OS doesn't have ads, unlike Google and Amazon's competing products... And unfortunately even Roku now.
You are free to never open apps that have ads in them on the Apple TV.
(If you mean: installed apps are allowed to show content previews when you hover on them in the UI — I think that's pretty different from an ad, and it's a feature I personally like, since it means I can easily resume a show I was previously watching without even having to open the app-specific UI. That's quite different from my perspective than showing ads for services and apps that I've never used, that I can't remove.)
