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> It's not a standard, it's a marketing term.

It's not being marketed very well. People don't seem to actually know what it is; that reads "marketing fail" to me.




Depends on whether you're trying to buy something specific or whether you want to buy magic beans. These days, it's mainly buyers of magic beans:

http://agilefocus.com/2011/02/21/agiles-second-chasm-and-how...




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