Yeah I totally agree! But I think it's a reaction on Google's part to the SEO industry. I mourn the loss of independent media, blogosphere etc. and the trend to everything being either more generic or more outrageous.
Yep. This SEO industry is a result of "Lets hack the pagerank algorithm". Maybe a sensible use of AI for google would be to use it to differentiate between genuine and derivative content. Drop the page rank based search.