The amount of users who wish to become developers in my line of business is absolutely amazing. The reasoning always revolves around 'you guys get to create something.' The day a person from marketing/executive says, 'I want to create to enhance experiences', I will recommend they be thrown into our department. Everyday, we are bombarded with project requests for changes to enhance user experience. Usability is measured in amount of clicks. Yet, instead of wanting to create to help their department, they wish to create to play with legos.