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Offer an eau de parfum line for price anchoring, and market segmentation. Win win.


For sure. I suggested having an eau de parfum option, but it does make things smell totally different -- much weaker, doesn't last long on the body, and can get overpowered by the alcohol carrier. Plus as a small business it'd mean having a dozen new formulations, with the associated packaging changes, inventory, etc. which makes it harder as a totally bootstrapped business. It's definitely still something to think about though, as even fragrances like a Tom Ford or Le Labo selling for $300-400 are just eau de parfums.




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