This is the primary positioning tactic used across the startup industry . Uber isn't a taxi app, it's actually the "future front end for millions to access autonomous transport". Doordash isn't a delivery app, it's an "on-demand logistics" platform.
Similarly, Klarna isn't a shady payday loan company, it's an "AI-first consumer finance play".
Similarly, Klarna isn't a shady payday loan company, it's an "AI-first consumer finance play".