Horizontal integration is a tried and true strategy of monopolies.
Standard Oil bought or bankrupt competitive refineries, pipeline companies, regional railroads, even mom&pop gas stations & groceries often at considerable costs to ensure no part of the oil supply chain was profitable for its competitors.
Are you saying Google controls the internet? Search? Mobile? gmail?
There is absolutely nothing that Google has that can’t be avoided - or that’s even best in breed. Even Google Search hasn’t been good in years. My default search engine is now ChatGPT with web search.
Standard Oil bought or bankrupt competitive refineries, pipeline companies, regional railroads, even mom&pop gas stations & groceries often at considerable costs to ensure no part of the oil supply chain was profitable for its competitors.