Google, as a search provider, has billions of eyeballs a day. They will still have ad revenue from that. Their basic business model of surveillance capitalism is intact.
It just says they can’t control both sides of the ad market. If history is any lesson (the AT&T breakup specifically), divesting ad would create a more competitive ad market and Google the search engine would make more money by playing multiple suppliers against each other, fostering competition.
From a principles perspective, if feels like too severe of a remedy and I don’t support it. But “if AT&T is broken up nobody will ever be able to make a phone call again” is too extreme to take seriously. Money follows value. Google has plenty of value outside of its monopoly position.
Google, as a search provider, has billions of eyeballs a day. They will still have ad revenue from that. Their basic business model of surveillance capitalism is intact.
It just says they can’t control both sides of the ad market. If history is any lesson (the AT&T breakup specifically), divesting ad would create a more competitive ad market and Google the search engine would make more money by playing multiple suppliers against each other, fostering competition.
From a principles perspective, if feels like too severe of a remedy and I don’t support it. But “if AT&T is broken up nobody will ever be able to make a phone call again” is too extreme to take seriously. Money follows value. Google has plenty of value outside of its monopoly position.