Google is easily in the best position to hold competitive pricing with their LLMS. They can rely on their multi-billion dollar ad business to prop up their AI advancements, compared to OpenAI or Anthropic that only exist with heavy investment from VC.

Google will probably put 2.5 Pro behind a Google One account once it is out of preview, but I don't see a compelling reason they wouldn't keep Gemini incredibly price competitive with Claude or ChatGPT.