The most egregious and unforgivable part of their failed redesign is that they forced adoption by redirecting and walling mobile visits and attacking third party apps.

And the sole motivation for the redesign? Monetize the content users created. More ads. Force you to see images automatically so ad images and videos show up with the “this is an ad” text below the scroll instead of needing to earn your interest and permission first.

As bad or worse than the shift to algo vs time based social content.