I meant if there is no company financially benefiting from that activity it is hard to call that marketing. But if there is a company especially if it is backed by VC that is a completely different story.
There is no VC with typst, they're bootstrapped. And I think by "marketeers" the original commenter did not mean actual marketing people, but enthusiastic fans. Unless it was a hidden accusation of astroturfing that I didn't get.
