IFB is the best, we rarely look at any other brand for cleaning appliances. Our washing machine has lasted decades. Those who've bought at least one IFB product generally swear by it.
Also, the latest appliances are fine; the UX is good enough. You don't need fancy stuff for the products in such a market; fancier UX might appeal to first-time buyers, but they get tired of all that soon and look forward towards saner options the next time.
I agree, but if IFB wants to be competitive with the likes of foreign brands in international markets, they really need to step up their game. Instead what I'm seeing is a retreat from international markets. IFB wasn't widely available abroad but it was available in the UAE back in the day, but now you can't get them from any major retailer.
Isn't this fairly common for Indian companies? I expect that's because the domestic market is large enough to not want to try expanding internationally?
Also, the latest appliances are fine; the UX is good enough. You don't need fancy stuff for the products in such a market; fancier UX might appeal to first-time buyers, but they get tired of all that soon and look forward towards saner options the next time.