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You can see MTV’s “string of black faces” rationalizing in the Bowie interview:

https://youtu.be/XZGiVzIr8Qg?si=T1RmgwQiqOP_GiNE

Wikipedia’s article whitewashes the actual history. We were watching MTV and smoking weed in those Reagan’s America days.

In fairness the US music industry had the race music chart which became the R&B chart to keep black musicians off the pop chart and Elvis’s controversy was singing black music…and consequently being played on white radio stations to white kids.



Lots of white artists were repackaging black recordings for segregated radio play in the 40s and 50s. It was routine in that era for any popular song to be covered by many artists within the same year, so it wasn't entirely insidious but there was a definite whitewashing going on with more than just Elvis. Georgia Gibbs is a notable case. Elvis' controversy was more the "sexualized" dancing which was among the things sanitized out of the covers.




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