Or to the internet in general.

Same site from the link in the article (http://labs.talkingpointsmemo.com/2011/08/post-1.php):

> Now the downsides, which are probably determinative for us. First, quite simply a lot of people don’t trust Facebook for reasons that range from quite reasonable to totally paranoid. Second, and more significant in my mind, is that many people don’t want to bring their true identities into the comments section of a political site. [...]

> For those two reasons, especially the second, we’re probably never going to do this.

It's like "yeah we know people probably won't like it, but fuck them."

They also say it frees up their staff to do their jobs rather than moderating. Nothing is perfect. They made a tradeoff.