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This post is hilarious and details exactly why so many startups die in infancy. Yes yes, engineers are brilliant and without them nothing ever gets built.

And even still, sometimes things get built and never turn into a real business precisely because of this hubris. And 99.9% of the time, the ones that DO grow over time would have grown much much faster if "the business guy" had been there all along.




This is true! I argue here that the right business co-founder who drives long term financial success to the company is super rare and super valuable. The problem is the average one you'll run into at a networking event cannot deliver on that.

They are much more "I give the ideas and I want to keep 90% equity and you shut up and listen to me because I'm the CEO" guys.


Absolutely. Idea guys are the worst.

And a good business person is worth their fair share of equity in a SU environment




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