I don't see how giving certain users an upgrade could be extrapolated as bad - It's not like they are retroactively crippling people's existing hardware or anything. The reality of the situation is that certain companies are going to have different board/bios configurations on their GPUs and I don't think it is reasonable to expect AMD to provide a BIOS upgrade for all of these variations on their own.
Somethings tells me that the cards that are getting the BIOS upgrade are going to be the ones using reference designs (maybe it was stated as such in the article but the author's writing style is kind of bleh).
The author sounds like a videocard fanboy who's throwing a tantrum. He didn't get the bios update from his favorite video card company that the reference cards got, so now he's calling them dirty names on the internet.
Somethings tells me that the cards that are getting the BIOS upgrade are going to be the ones using reference designs (maybe it was stated as such in the article but the author's writing style is kind of bleh).