There is also a lot of (vocal) people that like to justify their consumer choice with moral argumentation. I guess when it comes to tech choice, tech minded people can't live with the fact that their reasons are mundane (like the screen better, better contract, or much worse the shape is better, your wife would like you to have the same one)

Apple also makes it hard for tech people. It is a consumer oriented brand, choosing them is like drinking a beer with your meal rather than carefully selecting the appropriate wine.