And instead of a room full of writers, journalists, and analysts, it was just me, Schiller, and two others from Apple — Brian Croll from product marketing and Bill Evans from PR.
They invited correspondents from The New York Times. Don't tell me the iEconomy articles wasn't the biggest blow to Apple this year (after the ruling that they had to say Samsung wasn't cool enough to copy them, of course!).
Yeah you're right. An exclusive, face-to-face meeting with the senior vice president of marketing is nothing special. I'm sure things like that don't influence his writing about Apple at all.
I've been reading him on and off the whole time. Once upon a time he was actually worth reading but I don't even bother now because I can practically write his tech-Pravda pieces in my head.
Also, I wonder how many more rMBP are sold as a result of people reading this? (assuming the would-be buyer is sitting on the face between a regular non-retina vs retina macbook)
The thing reads like a praise-review hidden beneath a veneer of typography fetish.
And instead of a room full of writers, journalists, and analysts, it was just me, Schiller, and two others from Apple — Brian Croll from product marketing and Bill Evans from PR.