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It takes more than a slogan.

It's almost impossible to justify a significant percentage increase in price based solely on a questionable declaration of manufacturing location.

There should be a quality improvement that goes along with the location and price increase. And that used to be the impression, but I don't think that's the case anymore. "Made in the USA" used to mean that it was a quality product, not a cheap knockoff. Now the meaning is not so clear. Hasn't been for a long time.

The text says specifically that the quality is identical no matter where the product was manufactured. When people say they'd pay more for American made products, I think they mean it in the context of what that used to imply, not that they're going to pay nearly double for exactly the same quality.



> There should be a quality improvement that goes along with the location and price increase.

> what that used to imply

This last part hits the nail on the head. The quality difference is mostly a fantasy. While the long tail of random aliexpress/temu junk suggests there's some big quality difference, it's more that those are random small businesses operating without any regulations, reputational concern, or legal liability and incentivized to make stuff cheap.

If you think about the things most people buy from real brands, the quality argument against Asia is preposterous, since not only are the products made in Asia quite high quality, but America has essentially zero slack in the skilled labor market as it is. We literally could not build a device to the quality standards of Apple or Samsung because everyone in America who could conceivably do so already has a job building cars or specialized, very expensive industrial products.

Now, people do complain that everything is crappy and made to fall apart just as the 90-365 day warranties expire. But that's not China being too dumb to make it correctly -- it's made perfectly to spec most of the time. It's the designers of the products (often in the US) optimizing their profits by using the cheapest, worst parts and unrepairable designs. If anything, moving production to a high-labor-cost country would increase the pressure to cut any corner possible.


The slogan matters.

"Look for the union label" meant a lot to Americans back when there were unions.


The slogan matters as much as the people care. Sadly there's a lot of Apathy, if not outright hate, for the fellow American as of late.




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