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The profit model is upside down for him compared to the labels, though. The artists get 90%, rather than 10%.



Oh, I don't doubt it. But it's still not 'direct' if there's a middleman.

I don't disapprove of using middlemen. They exist for a reason. I just disapprove of buzzword-y claims that aren't true. Tell it like it is. It's still just as exciting.




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