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> When customers try to cancel, Uber makes it extremely difficult. Users can be forced to navigate as many as 23 screens and take as many as 32 actions to cancel

Funny enough I had to take an uber today but it was taking too long so I wanted to cancel the request and call a taxi, I was asked 4 times if I wanted to really cancel, small things like that really do just inflict a little bit of pressure it’s a horrible practice. The fact that a company comes up with these dark patterns to squeeze every cent from you says everything you need to know about them.



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