Underlying this is a belief that scamming people is the only way to achieve financial stability, that you need to always be hustling. Teenagers went from idolising actors and musicians (who had agents dealing with the money behind closed doors) to idolising social media creators and influencers who are quite transparent about how the algorithm determines their income. On IndieHackers and MicroConf, it's standard advice that you need to sell your SaaS to businesses because ordinary consumers have no money.