Maybe, but do you have a term for someone that makes decisions based on spreadsheets, market surveys, and maxing out profits while ignoring years of goodwill from fans?
If they were making decisions based on maxing out profits, there would be a Mario Wonder Battle Pass and the gacha mechanics in the new zelda would include microtransactions.
Mario Kart for $80 is not MBA stuff, even if it makes the gamers really upset.