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If you look at the board ( http://investor.circuitcity.com/directors.cfm ), there doesn't seem to be much direct retail or electronics experience. Most of the individuals seem to come from finance or service industry backgrounds. Perhaps the board was attempting to be responsible but simply did not have the background necessary for evaluating the business.



Service industry is all about the customer, so I guess those board members were asleep when he fired the salespeople who gave good customer service.




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