Smarter people are better at using computers. Doh! But wait -- pretty much everybody needs to use a computer. What do? Make all computers dumber? Thus was born the mysterious, noble and arcane art of UI design.
> User interface designers aim to reduce cognitive load, improve ease of use, and guarantee access to all (Johnson, 2020).
Do they, though? Anecdotally, they seem to be primarily focused on optimizing engagement metrics, secondarily on adding gratuitous padding, and tertiarily on making all the buttons flat and harder to distinguish from the background. Rant over.