It's not so much for a Hilton-like feeling. In most cases, it's because I'm looking for a predictable place to stay with, often, a 24 hour desk. I just don't care about the room most of the time so long as it's clean and comfortable. I'm generally not traveling for the purpose of staying in a hotel room. I do stay in more traditional B&Bs/inns though very rarely somewhere that's solely an Airbnb.