> Nowadays, the only sites that dare to give me
> non-personalized information seem to be DuckDuckGo and
> Wikipedia. Oh, and occasionally Google, when I'm logged
> out and freshly rid of cookies.
I don't notice any significant difference in personalized vs non-personalized results, though personalized results are occasionally more useful.
If you really don't want Google to return personalized results, then click the "Hide personal results" icon in the top right. This is less annoying than having to clear all your cookies.
I think the concern with clearing all cookies is not simply to not see the personalized results but that the cookies are actually tracking the person's usage.
Google in recent times has gotten so creepy that I never stay logged in. Same with Facebook btw.
If you really don't want Google to return personalized results, then click the "Hide personal results" icon in the top right. This is less annoying than having to clear all your cookies.