If he absolutely insisted on writing about Cal AI, I would have recommended that he write more about why he was inspired to build it and the human impact. Instead, he just rattled off metrics that admissions officers will likely know from other places in his app.

Talking about grindsets, ARR, DAU and getting up at 4:30am may be seen as good content for a twitter thread, but most grown adults cringe when they read copy and pasted fortune cookie wisdom memes.

I would agree, talking about actual human stuff related to an actually interesting topic was a wasted oportunity. Nobody actually cares what the numbers on the app are, least of all admissions officers.