I was wondering that too!

Surely Airbnb - a company that runs a website - has the capability to put a text post on their own website. Then they'd own the content, and people looking for it could find it easier? It's not a revolutionary concept either, Facebook has one:

https://engineering.fb.com/

Wait, Airbnb already has one?

https://airbnb.io/

Genuinely confusing.

> Why

Distribution.

The reason for this blog post is "recruit engineers". Not every engineer is going to visit blog.airbnb.com, but presumably a lot of them are already on Medium.

They even close the article with,

> We continue to solve interesting problems around LTV every day (and as more insights come up, we’ll keep sharing them on our blog). Can you see yourself making an impact here? If so, we encourage you to explore the open roles on our team.

These blogs are always about recruiting.

Why would I pay for a paywall to read a job ad?

There’s no paywall. It’s totally free to read. The popup is just a prompt to join/sign into Medium but you can close it.

Seems pretty consistent with their revenue model.

Is this post paywalled for you?

Or is there just a signup/login banner that you can dismiss?

If there's a paywall we'll pin a workaround at the top.

My User Agent goes around the paywall easily.