I'm sorry I thought that you were going to link to ads where Apple touts the security of it's iCloud platforms and its over the phone support service. Claiming to be immune to viruses that ran on windows and claming to be secure against social engineering are two very different things. The first poster is correct, Amazon needed less information to do things over the phone than Apple did. All Amazon wanted was your billing address and they would let you add emails to the accounts and then who knows what you could do. Both companies are at fault here.