I think the title "Epic Hack" is justified. Not epic in terms of the skills and technologies used to pull it off but epic in terms of the impact on the hackee. Whether you gain access to someone's apartment by rappelling from the roof, disabling the electronic alarm system, and picking the lock on the balcony door or merely by using social engineering on the building supervisor the result is the same.
I think that denigrating the significance of these "low sophistication" attacks is fundamentally the same error as venerating the importance of single-points of technological complexity independent of the end-to-end security of a system. It makes it easier to change the response from "oh crap, we got hacked so hard!" to "well, we just got socially engineered, ANYBODY can do that, no big deal". Social engineering is going to remain firmly in the "epic hack" category for the foreseeable future, even in a future age of quantum computers, synthetic consciousness, and ubiquitous use of one-time-pad encryption.
I think that denigrating the significance of these "low sophistication" attacks is fundamentally the same error as venerating the importance of single-points of technological complexity independent of the end-to-end security of a system. It makes it easier to change the response from "oh crap, we got hacked so hard!" to "well, we just got socially engineered, ANYBODY can do that, no big deal". Social engineering is going to remain firmly in the "epic hack" category for the foreseeable future, even in a future age of quantum computers, synthetic consciousness, and ubiquitous use of one-time-pad encryption.