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Twitter started with $13 billion in debt and now has $12 billion, so was only able to make $1 billion in profit in about two and a half years. Twitter was making around $500 billion a quarter before the Apple ad targeting changes that Meta was able to recover from back to more than their profitability before the changes, so if Twitter only got back to ~$100 billion a quarter they failed pretty hard in comparison to Meta despite how much more efficient they were supposed to be, but he got political control out of it, and now acquired a ton of political control from poaching Tesla AI employees from himself for a new startup during the biggest AI boom in history with no significant further development of Tesla's AI training hardware and many of Tesla's top researchers moved over.



> Twitter was making around $500 billion a quarter before the Apple ad targeting changes

From https://archive.is/rfBcg:

> Advertising revenue was $1.14 billion during the quarter ended Sept. 30 [2021], in line with consensus estimates.


I was looking at profits, but I might have grabbed wrong quarter. Also meant $500 million not billion.


> Twitter was making around $500 billion a quarter

Huh?


million


Twitter lost 200 some million in 2021. They didn't profit 2 billion.




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