It kind of is, the iPhone 16e isn’t the best even though it’s the latest, right? Or are we rating best by price/performance, not pure performance (I don’t even know if the 16e would be best there)?
Apple isn't really the best software company and though they were early to digital assistants with Siri, it seems like they've let it languish. It's almost comical how bad Siri is given the capabilities of modern AI. That being said, Android doesn't really have a great builtin solution for this either.
Apple is more of a hardware company. Still, Cook does have a few big wins under his belt: M-series ARM chips on Macs, Airpods, Apple watch, Apple pay.
Maybe people also caught up to the fact that the "our most X product" for Apple usually means someone else already did X a long time ago and Apple is merely jumping on the wagon.
