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It seems like by having a delivery fee is a non-starter.

"I can get it in 2 days free with amazon, or $4 today... is that worth it?" People will spend huge amounts of time and effort to not pay delivery charges, even when the total price ends up being the same!




But then again, I can't count the number of times I've ran out to the store and paid more than Amazon prices because I didn't want to wait two days for shipping.




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