I don't have the insights of a VC, but I always liked Peter Thiel's approach of "You want to be the last mover, the last company in a category".
Not in the sense that everyone should always aim for it, but simply as a "reality check". You won't be able to directly compete with large established players - so don't.
Not in the sense that everyone should always aim for it, but simply as a "reality check". You won't be able to directly compete with large established players - so don't.