> Why would Tesla be any more able to withstand cars that cost like 1/2 for similar quality, and why wouldn't that same calculus apply to their "halo" products?
It works for Apple. When you're premium you can charge 2x as much, because your market isn't as price-conscious.
> why wouldn't current halo manufacturers like BMW and Mercedes and Lexus also try for that market, and why are they sure to fail while Tesla succeeds?
They will. They're not. But Tesla has a fighting chance, in a way that companies trying to compete with China in the commodity EV market don't.
It works for Apple. When you're premium you can charge 2x as much, because your market isn't as price-conscious.
> why wouldn't current halo manufacturers like BMW and Mercedes and Lexus also try for that market, and why are they sure to fail while Tesla succeeds?
They will. They're not. But Tesla has a fighting chance, in a way that companies trying to compete with China in the commodity EV market don't.