>I know multiple agencies who cut staff by 80-90% without dropping revenue.
I'm finding it hard to reconcile this with my own experiences. My whole team ( 5 people ) left last year ( for better pay I guess ) and the marketing agency in germany Im working for had to substitute them with freelancers. To offset the cost they fired the one guy who was hired to push the whole LLM AI topic.
We managed to fill one junior position by offering 10k+ more then in their last job. The firm would love to hire people to replace the freelancers.
We had to cut stuff lately. But mostly they closed the kitchen which wasn't used due to work from home policy.
Definitely don't see any stuff reduction due to automation / LLM use. They still pay (external) people 60€ per written text/article. Because clients don't like LLM written stuff.
I'm finding it hard to reconcile this with my own experiences. My whole team ( 5 people ) left last year ( for better pay I guess ) and the marketing agency in germany Im working for had to substitute them with freelancers. To offset the cost they fired the one guy who was hired to push the whole LLM AI topic. We managed to fill one junior position by offering 10k+ more then in their last job. The firm would love to hire people to replace the freelancers. We had to cut stuff lately. But mostly they closed the kitchen which wasn't used due to work from home policy. Definitely don't see any stuff reduction due to automation / LLM use. They still pay (external) people 60€ per written text/article. Because clients don't like LLM written stuff.