> Remember when maintaining a blog was THE way to build your developer brand?

Jeff Atwood's (co-founder of Stack Exchange) Coding Horror comes to mind, and how the teenage me was amazed at how someone got offered such a good job with such an amazing office [0] because of blogging.

The smaller, more intimate internet was truly something else.

[0]: https://blog.codinghorror.com/five-things-you-didnt-know-abo...