I remember when the Jacksonpollock.org first came online there was a bit of drama around the fact that Miltos Manetas had taken Stamen’s original Flash file (well known within the flash community at the time but not so much outside) and re-hosted it without credit or permission. They sorted it out and Stamen were credited in the end but it opened my eyes to how much of contemporary art it’s actually marketing. (With reference here to Manetas not Pollock)