"Yelp wasn't gaining anything by people attending"
Yelp doesn't host these events purely out of the goodness of its heart -- these are recruiting events. They also give Yelp employees preferential access to the speakers.
If people don't go to events at Yelp, people don't host events at Yelp.
Yelp doesn't host these events purely out of the goodness of its heart -- these are recruiting events. They also give Yelp employees preferential access to the speakers.
If people don't go to events at Yelp, people don't host events at Yelp.