Depends on your definition of "a good name". It seems like yours includes "must be a short English word", but doesn't include things like "is easily web-searchable" and "doesn't conflict with existing names". Throwing out the "short English word" criterion opens up a universe of names like "Wubulus" or "Flarnit".
Last time, someone had come up with some kind of new database-oriented language or something and they called it "Limbo".
Limbo is the programming language in Inferno. Plan 9 is what the Unix creators did next -- it's UNIX 2. Inferno is UNIX 3; it's what Plan 9 developed into.
It is the next language from the team that developed C.
It may not be widely-used but it's important, significant, and just as someone knowing their history makes me take their work more seriously, someone not knowing their history makes me think they have less to contribute, because they clearly haven't gone looking at prior art.
Ignorance is no excuse.
For someone to know what they're doing, they need to have at least a vague idea of whose shoulders they're standing on (as Isaac Newton put it). If they don't, they could be reinventing a wheel, and if they call things "struts" and "roundbuffers" and "spinny-pivots" then this says they don't know about "spokes" and "tyres" and "hubs". And making it hexagonal.
The flipside of this coin is making life easier for the community to search and learn.
When something has been deprecated (like Carbon API which I didn't even know about) then it's imo completely fair game.